December 21, 2017: In order to modernize its image and stand out, DUBÉ LATREILLE innovates with a new logo.
To preserve the image of stability and reliability it has come to be known for over the years, the names of the founding members of the firm have been kept on the logo. However, the colours and the design are entirely new.
The names DUBÉ and LATREILLE appear superimposed in navy blue, a classical colour that recalls the values of the firm. The whole rests upon the expression « Avocats inc. » presented in a light shade of gray to underline the firm’s new legal structure while evoking the notions of rigour, simplicity and modernity.
In order to create a distinct, unique and representative image for itself in the legal profession, DUBÉ LATREILLE has been inspired by the clean forms of modern art to create a new icon.
This icon comprises 8 circles arranged in the shape of a diamond. Each circle is opposed to another, thus inferring the drama of litigation. Considered together, however, these circles represent a bloc to suggest unity, team work, and synergy.
The contrast in the colours used for the icon reveals the contours of a table to symbolize a place for sharing, negotiating and debating. Finally, the combination of these forms and colours outlines the shape of a cross similar to the Cross of Valor and the Star of Courage.